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Giorgetti opens its new space in Milan in March 2023

Giorgetti opens its new space in Milan in March 2023

Giorgetti opens its new space in Milan in March 2023
Uniting memory and its vision for the future, the Giorgetti Group is celebrating its 125th anniversary by setting out on a new adventure in one of the most sophisticated neighbourhoods of Milan, at 31 Via della Spiga.

Giorgetti Spiga is The Place, the new house of Giorgetti where, in-line with the development strategy that it adopted some time ago, the brand is expressed at the highest level in all facets of customised design: from sartorial details on products to near-obsessive interior design.
The Place is also a space for design experience and research in the broadest sense of the terms, through interference with art, music, food and, more generally, with everything that contributes to an experience linked to beauty: this is the best gift we could give ourselves to celebrate our one hundred and twenty-fifth birthday.”

Giovanni del Vecchio, CEO of the Giorgetti Group

Giorgetti opens its new space in Milan in March 2023

Giorgetti Spiga – The Place is the outcome of the overarching project by Giancarlo Bosio, who curated every last detail: nothing was left to chance, no matter how small or large. From the unique finish of the marble that covers the stairs, to the millwork, and even the floors which combine stone, marble and custom-made parquet, a tribute to the carpentry traditions of the brand and invaluable heritage.

A project that demonstrates the ability of the Group to go beyond designing single objects, expanding to the entire context, thinking about and designing the space.

It’s a mission that is recounted through a sensory experience in the Giorgetti world, in a place where the company articulates its design culture through various inhabited areas, surrounded by beauty and art, with pieces from Oblong Contemporary Art Gallery and Brun Fine Art & Antiques Gallery.

Giorgetti opens its new space in Milan in March 2023
Giorgetti opens its new space in Milan in March 2023
Giorgetti opens its new space in Milan in March 2023
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Giorgetti wins at 2022 Wallpaper* Design Awards

Giorgetti wins the 2022 Wallpaper Design Awards in the ‘Best Quiet Space’ category with the Shirley mirror designed by Carlo Colombo.

In its February issue, the international magazine Wallpaper* celebrates the best of last year’s design by honouring the projects that stood out for their for their ability to creatively respond to changes in society, offering a new point of view.

Giorgetti wins wallpaper design awards

Characterised by a leather frame that gently folds and unfolds like a ribbon, defining the perimeter design, the Shirleymirror interprets one of the fundamentals of design: form is at the service of function and vice versa.

Its soft, sinuous lines were chosen because they fit naturally into the space, creating a cosy, intimate atmosphere and interpreting a vision of the home as a personal refuge, a concept that has increasingly permeated the domestic environment in recent years.

Giorgetti wins wallpaper design awards
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Fuorisalone 2021: Giorgetti opens its Milanese spaces to the public

From 4 to 19 September, the spaces in the city recount Giorgetti lifestyle, presenting the new collections and iconic designs that come to life in the elegant settings of the Atelier in Via Serbelloni and the Store in Via Durini.

With a new look, the Atelier hosts the new collections in an evocative architectural and living dimension to send a message of positivity and restart for Italian design and the city of Milan. The 500-metre space is revealed behind the door of a flat that leads directly into a pleasant Milanese-international atmosphere.

The spaces, which follow one after the other, reveal Giorgetti’s ability to stage true complete environments: the kitchen with dining for the family, the living room, dining for guests with a second living room, the office and sleeping area with dressing room, and the outdoor area.

The second Milanese space is located in an elegant early 20th century building, a stone’s throw from the prestigious Palazzo Durini, and is the renovated Store, organised on two levels that perfectly express the philosophy of the Giorgetti spaces and lifestyle.

The Store’s spaces unfold in a perfect aesthetic balance that reveals a scenario rich in details, in which the furnishing elements create comfortable, soft and elegant atmospheres.

In both spaces, M2Atelier presents the Ensō table, made of wood and available with an elliptical or round top defined by walnut, mahogany, or leather inserts; with the Tie seats whose monolithic presence captures the attention for their details and for the seductive slit on the back that recalls some haute couture creations.

Another protagonist is certainly the new Vesper sofa designed by Roberto Lazzeroni.

It’s a concept, a system. It’s an organic sofa that moves in a certain way within the space, transforming it according to needs“, said the designer. Vesper is presented in combination with Elsa armchairs by M2Atelier.

Among the novelties 2021 present in the Atelier Giorgetti and Store, we find the Houdini cabinet by Roberto Lazzeroni, Shirley bench and mirror by Carlo Colombo, Uyuni mirror and Clamp coffee tables by M2Atelier, Summa and Otto poufs by Giancarlo Bosio and Centro Ricerche Giorgetti. In addition, new proposals from the Atmosphere collection complete the different areas with carpets, chandeliers, vases, accessories and games.

The theme of outdoor life is increasingly important in the Giorgetti lifestyle and this year the company interprets it with a design by Carlo Colombo, whose great stylistic strength blurs the boundary between indoor and outdoor. Aldìa, in fact, is a complete system of furnishings that can be used both indoors and outdoors. Armchairs, modular sofas, poufs and coffee tables are designed to define the space with elegance and give the dream of a small paradise.

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Giorgetti lamps that can design space with a simple trait

Giorgetti lamps that can design space with a simple trait

With the idea of offering a complete, elegant and functional living concept, in the last few seasons Giorgetti has been defining its own lifestyle also through the Giorgetti Atmosphere items, a series of refined décor objects. Designed and developed by the company and its Art Director Giancarlo Bosio, the Giorgetti Atmosphere collection can create unique and original environments.

The lighting collection relies on the strength of shapes to offer illuminating objects with great personality. Virginia Harper‘s pencil came up with the Dunes suspension lamp, which draws inspiration from 1950s design and inserts LED strips into the cut of the wooden structure. “The project comes from my passion for classic materials, which I love to rethink in an unusual way: in this case, the inspiration comes from the sandy landscape with its natural waves, behind which something seems to be hiding. I wanted to create a sculptural object that could be suspended in a room, that would really show the malleability of wood and the variety of nuances that walnut can reveal depending on how it is shaped,” said designer Virginia Harper.

Giorgetti lamps that can design space with a simple trait

The New Kendama lighting family designed by Massimo Zazzeron has been defined in Murano glass workmanship: the handcrafted blown bubbles are enriched with aluminium and iron oxides to give a warm and precious light. “The spheres recall an ancient and fascinating tradition, in which metal powders are randomly arranged inside the glass: every object is unique and unrepeatable because it is the result of an unpredictable process. The pewter finish also reminds us of the past, recalling beer glasses and tableware used in the ancient world,” said Giancarlo Bosio, Giorgetti Art Director.

Discover more about the 2021 collection

Watch the video Lighting  by MUSE Factory of Projects on the Giorgetti Channel in the VOICES section

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Giorgetti is one of the oldest, most respected Italian Furniture Brands. The brand started its activities more than 100 years ago in Brianza, an area synonymous with Italian Design. Giorgetti’s passion for detail, quality in terms of technology and materials, but also the quality of the design that makes this company and its designs one of a kind. 

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The entire production process is entirely made in Italy by highly qualified personnel Giorgetti products are functional and made of long-lasting quality materials and are made with eco-friendly efficient technologies. The Made in Italy artisan production surpasses the logic of the standard product and guarantees a high level of product customization.

The Giorgetti collection is filled with Iconic Designs that lasted the test of time and stand proudly in our Furniture store. Throughout the years Giorgetti Spa has had collaborations with designers such as Roberto Lazzeroni, Chi Wing Lo, Carlo Colombo, Rossella Pugliatti and many more which has led to the creation of iconic pieces such as the Hug and Progetti armchairs among others.

Find all the Giorgetti products today at Essere and we can deliver at your place in Nicosia, Limassol, Larnaca, Paphos, and Famagusta.

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